Business

Understanding people is fundamental to running a successful business, and that’s exactly what sociology helps you do. As the study of human behaviour, group dynamics, and societal structures, sociology brings critical insights that can drive smarter business decisions across marketing, management, and operations. Despite being often overlooked in business education, the application of sociological principles […]

Choosing the right business model can make or break a startup. With shifting market trends and consumer behaviors, entrepreneurs must adopt models that maximize revenue, scalability, and sustainability. In 2025, some of the most profitable startup models include subscription-based businesses, marketplaces, e-commerce, and service-based companies. According to CB Insights, 70% of startups fail due to

Learn how to build a lean startup with this step-by-step guide covering lean methodology, MVP development, and customer validation. Discover strategies to minimize risk, optimize resources, and scale your business efficiently in 2025

Struggling to grow your business? Check out this blog where we’ll give you 10 innovative strategies to scale your business and power growth.

A deep dive into the growing role in AI, AI across industries and how businesses overcome implementation challenges.